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Flyer & leaflet templates

Flyer and leaflet sizes: A6, A5, and A4 explained

Choose the right flyer or leaflet size for door drops, counter handouts, and local campaigns in Ireland and the UK.

Author
flyerfly team
Published
Reading time
2 min read

In Ireland and the UK, “leaflet” usually means the same thing US marketers call a “flyer”: a single-sheet print piece handed out or delivered locally. Size drives cost, readability, and how much detail you can fit. When you are ready to lay out a template, flyerfly.life covers A5 and A6 leaflet sizes with print-ready export.

A6 (105 × 148 mm)

Best for tight door-drop packs and quick offers. One headline, one price, one call to action. Pair with a QR code on the back for bookings or reviews.

A5 (148 × 210 mm)

The workhorse size for local services. Enough room for a hero image, three bullet benefits, and contact details without feeling crowded. Easy to read at arm’s length.

A4 (210 × 297 mm)

Use when you need a menu, price grid, or before/after gallery. Too large for most letterboxes unless folded; better for in-store display or trade counters.

Print-ready checklist

  1. Bleed: Extend backgrounds 3 mm past the trim edge if your printer requires it.
  2. Safe zone: Keep logos and phone numbers inside an inner margin so nothing gets clipped.
  3. Resolution: Photos at 300 DPI at final print size.
  4. QR codes: Follow print tips and test a proof.

Matching size to campaign

Goal Size Notes
Door drop, single offer A6 Cheap to print and post
Trades, clinics, agents A5 Balanced detail and cost
Menus, catalogues A4 Fold to DL for posting if needed

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