QR codes
QR code call-to-action examples that get scans
Short, clear CTAs for leaflets, flyers, and business cards so people know why to scan your QR code.
- Author
- flyerfly team
- Published
- Reading time
- 2 min read
A QR code without context looks like decoration. One short line next to the code tells people what happens when they scan. These examples work on A5 leaflets, A6 door drops, and business cards.
Offer-led CTAs
Use when the landing page delivers something immediate:
- Scan for 10% off your first clean
- Scan to claim free delivery this week
- Scan for this month's menu
Keep the offer on the landing page identical to the print line. Mismatch kills trust.
Action-led CTAs
Use when you want a booking or quote:
- Scan to book online
- Scan for a free quote
- Scan to see available slots
Pair with a phone number for people who prefer to call.
Social proof and reviews
Use after service, or on follow-up cards:
- Scan to leave a Google review
- Scan to see before and after photos
Do not lead with review requests on cold door drops. Lead with the offer first.
What to avoid
- Scan here (no reason given)
- Long URLs repeated beside the code
- Multiple QR codes competing on one side
One code, one action, one line of text. If you use a tracked link, you can test two CTAs on split print runs and see which wording got more scans. flyerfly lets you run that comparison on local print without wiring up tracking yourself.
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